qualities are needed, traditionally owned by the artists. In McLuhan's
words:
'The serious artist is the only person able to encounter technology with
impunity, just because he is an expert aware of the changes in sense
perception'.
(McLuhan, M 1964, Understanding media :the extensions of man, Signet
books, New York, P.33).
http://www.youtube.com/watch?v=59-tjsMKkjU
Avi Rosen.
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