video. On the other hand it is probably made on the simpler elements and
might be the best option while wanting the message to arrive wherever,
avoiding ephimerous cultural or geographical Conditions.
El 15/04/2015 02:34, "Guillermo Muñoz" <m.m.guillermo@gmail.com> escribió:
> Hello,
>
> Let´s follow with sound and music relation modulated by sun video, if my
> poor english let me do it.
>
> The video is a promotional video as the one that i sended about Valencia
> (in fact i sended last week but it was stoped until light discussion ends).
> In the video of my city the "objetc" to sell is tourism (so, come to
> Valencia !!). But in the NASA video the selling could be something like "we
> are developing good research" (so, please, don´t stop to give us money).
>
> In the discussion it is said that the composers are from these days, and
> the music was composed for this occasion (is it correct?). So, seems that
> it is not only a vulgarity or naive decission, and may be it is not wrong
> to say that it is well paid.
>
> I knew the Brilliant Noise film from Semiconductor, and this is just
> fascinating. It is not just a piece of art, it is an art science
> colaboration.
>
> I think promotional films have their space. The problem is: why we need it
> in science popularization? Most of the time, science popularization is
> justified by the, now yes, naives sentences like: science is knowledge, so,
> it is need pushing science to society. But, if we need to push education
> issues, why to do it in only one mode?,
>
> If we are interested only in the promotion (so, money), the other face of
> the coin is just saying that in fact we are not very interested in the
> educational issues. Why not to do it in both ways? So, in my opinion, the
> only way to do an honest educational program is recalling that all
> educational issues (science, art, humanities, ...., images, sounds, tastes,
> ...) are important and relevant. We are not superheros, we can not know
> everything of each area, but just an empathic predisposition could be
> enough.
>
> In all my work related to science popularization i listened many, many,
> many, many times words like: Chemistry is very important, or Physics is
> everywhere, or biology is amazing, ... but it is always said by chemists,
> physicists, biologists, ... I would like to see how a physycist said
> chemistry is very important, or a chemist saying biology is amazing, or a
> biologist saying physics is everywhere, etc, etc, if not may be science
> popularization is just a marketing work. And for sure, art, humanities are
> on the deal, because followin with the same statement, why to do science
> popuralization and not to do a complete educational popularization. So, in
> fact, it is a matter of cultural education, i.e. multimodal problem.
>
> Independet if we are interested in any marketing promotion (we need money
> to perform research), if we are developing a knowledge or educational
> activity, all points of view are important. In fact, the best marketing
> strategy to show that our research is good enough to be continously paid
> would be to show that it is multimodal (so, it would be expected more
> educative interactions, and hence more interesting social developments).
>
> Guillermo.
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